Create customized popups, interstitials, bars or notifications for your visitors based on their specific goals, needs, and stage in the buying process. Target your visitors based on their behavior, traffic source or even items in their cart - display the most relevant offer to every single visitor. Monitor the behavior of each visitor and auto-trigger your message exactly when they try to abandon your site or take another action.
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Reduce cart abandonment Detect if someone is about to leave without buying and prevent cart abandonment. Increase cart value Boost your avg. Promote special offers Turn new visitors into first-time buyers and existing customers into repeat buyers. Facilitate social sharing Build and grow social communities, and reach your prospects through social media.
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12 Best Traffic Solutions for Your Website
Play Video. True passion has made OptiMonk the human-centric marketing tool. Meet our team. Make every visit count. Capture more subscribers. Reduce cart abandonment. Increase cart value. Promote special offers. Collect feedback. Social engagement. Treat your visitors as humans. No visitors are alike - Personalize your communication to make them feel you speak directly to them. The right message Create customized popups, interstitials, bars or notifications for your visitors based on their specific goals, needs, and stage in the buying process.
The right people Target your visitors based on their behavior, traffic source or even items in their cart - display the most relevant offer to every single visitor. All that information makes the personified war between social and other traffic sources seem silly. Ultimately, multiple channels can share the pie. Always ask yourself what else can be done in order to make each source of traffic that we discuss more targeted when going through each of the suggestions below.
Plus, with a new ad and social media platform appearing and innovating regularly, getting your ads in front of the right people is becoming easier than ever. You need to find a way to generate an ROI from your ads if you want to advertise sustainably in the long term. Advertising something that people want is the first ingredient. And, creating high-quality ads that encourage the right people to click on them is the second. In general, there are two things you need to acknowledge when creating ads — the targeting of the ad and the design of the ad itself.
The design of an ad includes the copy and the image. Study these ads and see if you can emulate their success by deducing what makes them work. It offers deep collection of PPC ads from advertisers and also reveals where a specific ad was last seen. Lookalike audiences allow you to make a clone of that high-converting audience so that Facebook can deliver ads to more people similar to them.
This helps avoid wasting ad spend to promote your site to some people who may not be interested in specific topics.
So, if I publish a blog post about Instagram, I may want my ads to reach only those who have already read posts related to this topic. To achieve my purpose, I will create a Website Custom Audience of people who visited Instagram-related pages with keywords related to the topic in the URL.
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After creating the Custom Audience, I could ask Facebook to show my ads who have visited specific web pages on my website in the past 30 days the maximum time period is days. This is a measure of how well your ad is going to fit your target audience. The higher this score, the more traffic you can expect and the lower CPC, too. The company presented the same exact ad and campaigns to two varying audiences. One was vaguely targeted, while a custom audience was used for the other. The results were astonishingly different.
At the start, you may not have access to the custom audience targeting feature. Yes, there could be an exception, where Facebook drives the most traffic for a B2B company. But, for the most part, LinkedIn is the best channel for driving qualified traffic to B2B websites. With contact targeting, you can market to known contacts and prospects by connecting to your content management software or uploading your email address lists.
I firmly believe guest blogging is an effective option for driving visitors to your website. Other entrepreneurs have also found guest blogging to be a viable method for generating website traffic. If you want to find blogs in your industry that are accepting guest posts, use the following search queries to see more specific results:.
Most companies and bloggers share posts written by guest contributors through their social media profiles. Enter this search string in the search bar of a social network:. In addition, research online biographies of specific companies and bloggers. Great content does one important thing: strengthen your branding. It also gives the right target audience a strong reason to read your content. You then either write something that is ten times better than what already exists or you can write something that is very similar.
If you need some inspiration, simply take the top piece of content you have found on the site and put it into Buzzsumo. High-quality content ultimately aids your SEO. The third option is to write something based on your own personal experience. In the same vein, before writing the post, conduct some demographic research to understand your ideal audience.
The better you know what type of content your target audience needs and looks for, the more impact your guest contribution will make in their lives. Because every blog reader is at a different stage of the buy cycle, writing for a broad audience e. These target audiences have graduated college, and they use the internet from home and work — not from school. Equipped with demographic insights, you can create reader personas to tailor your guest blogging content to represent your target readers based on real data about them.
By decoding your target readers, their wants, and which websites they visit regularly, you will remove the guesswork and create a proven roadmap for guest blogging success. Follow the instructions provided in their editorial guidelines when submitting a guest post proposal. Find it, and review all instructions carefully before writing your guest post. Go over your guest blog idea again, and reflect on how it can be updated, improved, and edited.
Once finished, send the revised idea to your target blog again. Top industry blogs receive constant guest post pitches, so they may not even see your email. This is especially true if you reach out to sites that have closed their doors to guest contributors. Fortunately, you can pitch the same idea to another website that publishes social media content for beginner audiences.
If you do happen to get something published on a site, make sure that you always answer any questions left in the comments section. The post received a lot of comments from different audiences. You can see that Shane did a great job at keeping up, answering questions and providing suggestions to the best of his knowledge.
Prompt responses to the comments left on your guest post raises the value of the content.